Quality Function Deployment (QFD)

Quality Function Deployment is a methodology that aims to design products by doing a thorough preliminary work on the distinctive attributes that are really required by the target customer. During this work all the hierarchical levels of the company are involved so that they are aware of the wishes of the customer. The method start with a data collection that is shared and worked out through a methodical brainstorming. The QFD has been developed in Japan since the second half of the 1960s.